Spouse and children brand invests in long run immediately after file chocolate sales

A person of Scotland’s top food stuff makes is re-launching their chocolate array with new seem packaging to create on the success of its greatest at any time calendar year of chocolate profits.


Food and Drink PR photography, Mackie's of Scotland New Chocolate Packaging 2

Mackie’s of Scotland have recorded about 700,000 chocolate bar product sales so significantly this calendar year which resulted in an 8% expansion compared to the past 12 months. The most effective-marketing solution was Honeycomb milk chocolate, even though the quickest developing flavour was Orange milk chocolate.

Mackie’s are set to carry on this progress with improved availability in Sainsbury’s, Asda and Coop as nicely as numerous independents and immediate gross sales by means of their new on the net store.

Stuart Typical, Product sales Director at Mackie’s of Scotland, explained: “We have noticed history sales above the previous yr, and we now aim to make on this accomplishment with a contemporary new layout.   

“The wrap design and style options a countryside illustration impressed by the look at from our dwelling-farm – a stunning way to pay back homage to our heritage and demonstrate that this is farm-made chocolate from Scotland.  

Food and Drink PR photography, Stuart Common, Sales Director at Mackie’s of Scotland

“The packaging also includes the clean new manufacturer logo introduced on our ice cream range earlier this year.

“During latest periods, buying nearby Scottish items has become more and more significant for consumers, which we hope will assist us earn in excess of even far more Scottish chocolate enthusiasts.”

Mackie’s not too long ago uncovered its new packaging layout just after customer research led to the creation of a clean new appear for the model.

The revamped layout focuses on the company’s important attributes of the dairy farm heritage and the easy, normal dairy ingredients in its ice cream – when retaining crucial things of the primary model – like the dairymaid, blue colour and tub form.

Stuart included: “It’s been a truly remarkable 12 months for Mackie’s as we launched our fresh new model glance and a redesigned website catering for e-commerce, which makes it possible for for direct product sales to any consumers who do not have our chocolate accessible in their neighborhood store. 

“The new bars will be hitting keep cabinets in the coming weeks. We hope they are as well known and properly received as the new look branding on our ice cream tubs. The new layouts also function on an desirable vary of items from mugs to tote baggage which will quickly be available on the web-site.”

The brand’s high quality chocolate bars are manufactured on the family members farm in Aberdeenshire in a converted tractor drop chocolate manufacturing facility, which is driven by renewable electrical power.

Mackie’s flavours of chocolate are reminiscent of their well known ice cream flavours – Dark, Mint, a milk bar referred to as Classic, Honeycomb and a ‘zingy’ Orange, which is back again by well-liked demand from customers in time for Christmas once again this calendar year.  

To uncover out more about Mackie’s, be sure to visit: https://www.mackies.co.uk/

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