June 25, 2022

MACKIE’S of Scotland has launched a giveaway marketing campaign presenting foodie admirers a opportunity of landing a lifetime’s supply of its ice product.

Their search will reveal the nation’s ice-product ingesting behaviors as aspect of a campaign geared in direction of encouraging even more sector advancement and model awareness throughout the Uk.

The Aberdeenshire manufacturer suggests its ‘My Mackie’s Moment’ advertising will uncover how recent and new customers take pleasure in its merchandise.

It comes as the brand not too long ago noted their turnover raising by 11% and gains soaring by 19% according to yearly accounts to the yr ending 31st May perhaps 2021.

ales and Marketing Director at Mackie’s of Scotland, Stuart Common.
Stuart Prevalent claimed the campaign will “increase Mackie’s manufacturer awareness throughout the UK”.

The summertime campaign consists of a competition for ice product enthusiasts close to the British isles to share how and where by they delight in their individual ‘Mackie’s Moment’.

For a possibility to earn a lifetime’s source of ice product, lovers are questioned to either share a article on Instagram tagging @MackiesofScotland and hashtagging #mymackiesmoment, or comprehensive an on-line poll to expose their ‘ice cream personality’.

Gross sales and Advertising Director at Mackie’s of Scotland, Stuart Popular mentioned: “The marketing campaign will aid proceed our push to enhance Mackie’s model consciousness across the British isles.

“We believe the Mackie’s Instant marketing campaign will share the brand with new prospects who will be inspired to acquire their very own minute out to indulge in any way they wish, anywhere, anytime.

“We’ve experienced a excellent response so considerably, with 6,000 entries on the evening the opposition went stay, previous week.”

The level of competition will feature on a specific operate of 250,000 tubs assisting to guarantee that present Mackie’s customers are informed of the probability to “scoop share and win”.

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Stuart Typical extra: “It’s about getting what acts as that cherry on the major for your ice cream pleasure.

“Some of us have a favourite ice product spoon or bowl some of us enjoy ice product as a midnight snack probably some take pleasure in it as a sweet handle for breakfast!”

100 runners-up will receive a Mackie’s bundle including ice cream, chocolate and a qualified standard Mackie’s ice product scoop.

Mackie’s of Scotland makes luxurious ice cream at its fifth era Aberdeenshire farm from ‘sky to scoop’, with wind and sunshine-run renewable power powering the dairy where by it can make its ice cream applying new milk and cream from its personal herd.