A SCOTS whisky maker has introduced a new partnership and occasion collection celebrating some of the UK’s most dedicated craft producers.
anCnoc Highland solitary malt whisky has declared anCnoc Craft Forged, which will glow a light on the workshops and studios where by craft output happens.
The 1st partnership kicked off this month with Glasgow’s Overtone Brewing Company.
The craft beer producer’s brewing group usually takes inspiration from the society of music to craft little batches of hop-ahead beers for their lover foundation.
On Friday 15th July, anCnoc and Overtone hosted an evening to examine craft beer and whisky, with attendees taking pleasure in beer and whisky pairings and a glimpse behind the scenes on Overtone’s little brewery flooring.
A mix of makers, media and craft followers experienced the opportunity to get artistic and dive into the globe of design and style, developing new names and labels for upcoming Overtone beer releases.
Stuart Baxter, World-wide Whisky Ambassador for anCnoc led the tastings for Craft Forged attendees on the night time.
He stated: ‘We listen to the phrase craft a whole lot these days, and it is uncomplicated to overlook what it seriously
signifies for genuine craft makers and the goods they make.
“With the Craft Forged we’re on a mission to dig a little bit further, stepping into the communities of some amazingly proficient craftspeople to take a look at their environment and celebrate the values we have in popular in excess of a dram.
“The fantastic beer makers at Overtone were being a pure initial associate for us, and it was a satisfaction understanding additional about the creative imagination, dedication and power they place into each can of beer, at what was extremely comfortable and pleasant night.”
Kayley Barbour, Head of Overtone’s Manufacturer Promoting extra: “We’re very grateful to be functioning with anCnoc as part of their Craft Cast marketing campaign and the party could not have long gone far better, the brewery has never felt extra alive.
“The entire campaign is an remarkable option for creative enterprises to perform alongside one another, imagine outdoors the box and have interaction prospects in different ways.”
To accompany the Craft Forged campaign, anCnoc has commissioned very long phrase collaborator, New York based Scottish illustrator Peter Arkle, to produce a suite of hand-drawn illustrations to provide anCnoc’s enthusiasm for craft to existence.