Impartial distiller Loch Lomond Whiskies has unveiled a new style and design for its packaging as part of further more financial investment into the manufacturer.
The refresh marks the following chapter for the brand which can trace its roots again to 1814 and has considering that grown to become one particular of Scotland’s most nicely-acknowledged distilleries.
The new packaging initiatives underlines the continuing ambitions of the model, and its mother or father The Loch Lomond Team, to more improve its gross sales and presence internationally.
Loch Lomond Whiskies sees the total portfolio of whiskies, together with its assortment of 3 12-year-outdated expressions, its restricted edition “The Open” expressions, and its older age solitary-malts, all unveil a new look.
The two key and secondary packaging have been re-created employing richer and deeper color tones as effectively as bolder fonts to enhance the products’ visibility on shelf.
A new bottle layout which consists of comprehensive embossing has also been introduced to build a obvious differentiation from other whisky manufacturers in the market.
Loch Lomond Whiskies has also carried out work to fortify brand storytelling, showcase its history and its potent connection to the Loch Lomond location.
The investment decision in the brans has been delivered across all of Loch Lomond Whiskies’ domestic, intercontinental and GTR ranges.
Colin Matthews, CEO of The Loch Lomond Group reported: “Since the founding of our small business around 200 decades in the past, the generations of people today driving our models have been executing factors in different ways with great accomplishment.
“We proceed to have this remarkable ambition and passion to not only create fantastic award-profitable whiskies but to always be imaginative and ground breaking in our method to producing remarkable whisky and striking and related packaging has always been portion of this.”
He additional: “Over the earlier handful of many years, we’ve noticed pretty major development in our model throughout the planet, and as we search to proceed to equally excite present customers and have interaction new ones, both equally at dwelling and abroad, it is critical that our goods stand out on from the relaxation and evidently talk our heritage, history, excellent, brand story and signature design of fruit, honey and gentle smoke.
“This important refresh and investment decision is an essential action in our ongoing development method which underpins our position as an interesting, available and high high-quality malt model. It also supports our associates, and our revenue and advertising teams, across the planet as we carry on to have interaction all buyers and develop on our excellent popularity and consciousness across all marketplaces.”
As one particular of only 4 distillers in Scotland to have its have onsite cooperage, and using a combination of common swan-neck, and its straight-neck-stills, Loch Lomond Whiskies has a whisky-producing ability like no other in the state.
The straight-neck stills, which are exclusive to The Loch Lomond Distillery, give Learn Blender Michael Henry higher control over the distillation method, allowing him to meticulously generate the flavour profiles, providing an overall portfolio of one-malt whiskies which are below scored by its signature fashion.
Loch Lomond Whiskies is the formal Spirit of The Open, possessing agreed a five-12 months partnership with The R&A in 2018, which extends to this year’s 150 12 months Celebration of The Open up at St Andrews.
The changeover to the new packaging will commence from 20 April, with the international roll out adhering to in line with distribution schedules.
For more details go to www.lochlomondwhiskies.com.