PICKLED ONION crisps produced by Scotland’s leading snack maker is to pack a punch in a smaller sized bag following unprecedented achievements as a more substantial part.
Mackie’s at Taypack is supplying its buyers wider possibilities by launching a new 40g packet of its pickled onion flavour – which will element in meal discounts about Scotland.
Getting promptly strike the mark with crisp enthusiasts throughout the state, the flavour has now moved into the models ‘core range’ just after a lot more than 500,000 of the 150g packs offered inside the to start with 6 months of buying and selling – turning into Mackie’s fastest expanding crisp flavour of all time.
Releasing on 4th April, the 40g packet is established for an initial operate of 100,000 luggage and hopes to get to additional than £85,000 in product sales.
Mackie’s at Taypack has presently verified stockists such as Brakes, Failte Foodstuff, Glencarse Foodstuff Ltd, Lomond High-quality Foods Ltd, Numerous Good Meals Ltd, Templeman Retailing & Vending, The Cress Company (Scotland) Ltd and Williamson Team Ltd – with the crisps also available by using Mackie’s at Taypack’s on the internet store.
Nationwide Wholesale Account Manager, Mel Hack, explained: “With Pickled Onion now our next most effective-offering flavour, the 40g on-the-go pack could not arrive quick enough for our impulse buyers. Now out there from a huge selection of benefit stores and food items outlets, our Pickled Onion crisps can be appreciated all through a range of out of property snacking occasions.”
Retailing for 85p, the flavour will sit along with the 40g range which features Sea Salt, Experienced Cheddar and Onion, and Haggis and Cracked Black Pepper.
Manufacturer Supervisor at Mackie’s at Taypack, Shelley Reid, stated: “Extending a packet dimension array is a great indication of how well-known a flavour has been with people.
“We normally hear intently to individuals views and viewpoints, and there has been good suggestions on our pickled onion crisps from the outset. It was essential to us to make sure there had been additional options of this a lot-liked flavour – and in portion-controlled measurements.
“Pickled onion is manufactured only from all-natural flavourings which means the crisps are suitable for vegetarians and vegans, generating it available for a extensive customer market”
This launch comes at an enjoyable time for the snack industry experts, with Mackie’s at Taypack recently announcing strategies to proceed to boost manufacturing in 2022 as properly as revealing prolonged-term plans to double the dimensions of its Perthshire manufacturing unit.
Shelley additional: “There are so many fascinating factors going on at Mackie’s at Taypack correct now and this is a further amazing milestone for us.
“After a truly thriving yr in 2021, the staff listed here are now concentrated on making upon the important progress we built very last 12 months – continuing to grow the agency while accomplishing what we’re passionate about.”
The organization is based mostly at the Taylor farm in Errol, Perthshire and was fashioned in 2009 as a standalone joint venture with Mackie’s of Scotland, the Aberdeenshire ice cream and chocolate producer.
Produced at the fourth-technology Taylor farm, Mackie’s Crisps has turn out to be the top Scottish crisp manufacturer with a dedication towards building superior quality, mouth watering crisps and snacks.
James Taylor, Handling Director at Mackie’s at Taypack, runs the spouse and children-owned organization alongside his father, Chairman George Taylor. It employs a workforce of 64.
For extra information and facts on Mackie’s at Taypack, take a look at: https://www.mackiescrisps.co.british isles/