June 25, 2022

SAM Thomson has joined a campaign to avert consume driving in partnership with a worldwide beverage enterprise.

Partnering with Imagine!, the Government’s official street security marketing campaign, Diageo is showcasing various of its products and solutions in the #PintBlock hard work, like Guinness and Captain Morgan.

Diageo is also the maker of Johnnie Walker, Smirnoff and Baileys, and will be campaigning all through the festive interval along with the strike T.V persona.

Diageo and Think! launch drink driving campaign - News
Guinness is marketing it’s non-alcoholic edition, Guinness ., to remind people today not to consume generate.

Foremost with the slogan ‘a mate doesn’t allow a mate drink drive’, the campaign is contacting on pals to end just one yet another from finding at the rear of the wheel soon after they have had a consume.

Releasing short video clips around social media and on tv screens in pubs, viewers will be directed to Diageo’s internet site.

There will be a model new virtual discovering experience named Improper Side of the Street which will hook up folks with a true drink driver, to support realize the realities of drink driving.

Dayalan Nayager, Taking care of Director of Diageo GB, said: “Investing in programmes this sort of as Mistaken Aspect of The Road is crucial in combating consume driving.

“If you are a legitimate mate, you can not allow your buddies drink travel.

“Our partnership with Feel! will with any luck , remind people today of this strong information.”

To increase consciousness, films that includes influencer, presenter and fact television set star Sam Thompson will operate on Captain Morgan’s social media channels, whilst Guinness will spotlight Guinness . as an alcohol free solution.

Diageo and Think! launch drink driving campaign - News
Sam Thompson will element in Captain Morgan’s campaign content.

Baroness Vere, Roads Minister, Section for Transportation, explained: “Our Feel! marketing campaign has currently finished so significantly to raise consciousness of the risks of consume-driving and this results in being even extra important as we method the festive period.

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“32% of youthful males said they would truly feel not comfortable asking a good friend not to consume and generate and it’s essential that we carry on to choose action to alter that.

“We are proud to be doing work in partnership with Diageo to transform conduct and attitudes all over consume driving collectively.”

78% of consume driving incidents involve male motorists or riders, who are more than the authorized liquor restrict and youthful male motorists are historically over-represented in consume driving highway casualties.