August 16, 2022

A SCOTS resort group is set to relaunch a campaign in an try to persuade travellers to occur and continue to be in Scotland.

Crerar Hotels’ autumn and winter campaign Coorie was recently shortlisted at the Cateys Awards 2022 for ‘Best Internet marketing Campaign Award’ next the start of its inaugural Coorie knowledge.

The Coorie marketing campaign was released to generate bookings in the course of the winter months.

Last year, Crerar Inns Group launched the Coorie practical experience for visitors across its portfolio of seven four- and five-star accommodations and inns, just as the colder climate began.

Best-selling author Coinneach MacLeod.
Creator Coinneach MacLeod was part of the Coorie campaign, examining sleep stories for guests. (Graphic equipped with release by Tigerbond)

The lodge group also partnered with very best-offering writer Coinneach MacLeod – improved regarded as The Hebridean Baker – on a range of unique rest tales for guests.

Each and every of the Coorie package deal choices will allow attendees to loosen up in Scottish surroundings and attributes extras these kinds of as ishga spa products, scented candles from family members-operate Cairn Candles, bottles of purple wine, or a dram.

This 12 months, the Coorie will return in time for the colder months with upgraded packages which include new solutions and experiences from other Scottish-primarily based companies to supply the top Coorie working experience when viewing any Crerar lodge or inn.

Chris Wayne-Wills, CEO of Crerar Accommodations, stated: “It is an honour to be recognised among some of the UK’s most prestigious hospitality corporations, we are thrilled that we have been nominated.

“Congratulations to Meldrum Household and all the other well-deserving winners, including fellow Hit Scotland Trustee Dale MacPhee, winner of the Supervisor of the Yr.”

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Alison MacLeod, Team Marketing and advertising Manager of Crerar Lodges, claimed: “We are unbelievably very pleased of our Coorie marketing campaign, to be shortlisted and be component of this sort of an elusive group is excellent.

“It’s thanks to our excellent workforce – together with Catriona Piper – who truly led the Coorie campaign and brought it to existence.

“We have plenty of exciting additions to our winter season supplying this 12 months so watch this area.

“Scotland is an awesome area to stop by all calendar year round and with so substantially to see and do, we are on the lookout forward to showcasing why a journey to Scotland in autumn and wintertime ought to be on everyone’s bucket list.”