August 16, 2022

Seafood Scotland and VisitScotland’s mentoring programme to encourage and cultivate the growth of seafood tourism in Scotland has established to be a good results with a host of seafood corporations from across the region using aspect.

The series of webinars, established as portion of the ‘Beyond the Boat’ initiative launched by Seafood Scotland before this calendar year, comprised six weeks of insightful sessions, alongside further mentoring from industry experts in parts this kind of as funding, compliance, tourism insights, electronic marketing and advertising and occasions, to enable organizations diversify into tourism.

Image supplied with launch by Clark Communications

Seafood Scotland partnered with VisitScotland on the job, with the national tourism organisation supplying mentors and speakers, and contacts for currently productive tourism businesses. The intention of every session was to give tips and knowledge to support seafood enterprises make memorable and reliable food items tourism encounters to bring in visitors from the United kingdom and internationally.

More than 20 firms throughout Scotland signed up to the pilot programme, with lots of able to get bespoke assistance from the mentors during the webinar programme. For all those that weren’t able to attend, and other people that may well be intrigued in getting out extra, Seafood Scotland has built the displays offered on its website

Karen Galloway, Head of Industry Engagement for Seafood Scotland, claimed: “It has been wonderful to see so many firms get concerned with this programme over the final number of weeks and hear about their concepts to diversify into food items tourism ventures. We’re unbelievably grateful to VisitScotland and the rest of our mentors for their suggestions on how to offer with the diverse elements of tourism from high quality assurance, to how to get your tale across, to how to maximise your digital presence on-line.

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“The suggestions we’ve received from the seafood firms attending has been extremely good. Quite a number of of them are previously in contact instantly with the mentors and operating up options for the subsequent stage of their business enterprise.

“This is just the get started, we’ll be bringing the mentors and seafood businesses jointly in the autumn for an in-individual session to assist inform, inspire and interact enterprises further more and, we hope, help establish a community of seafood tourism choices around the nation.”

A lot more than 20 enterprises have participated in the programme to date, with a number of enterprises rethinking how to sector their seafood tourism business enterprise by taking into consideration making use of intermediaries to obtain buyers instead than target possible consumers right.

1 of the corporations which acquired a large amount from the practical experience is John Farley from Sutherland’s of Portsoy who explained: “‘As the company is situated in what can only be classed as an idyllic coastal placing, it seemed rational we appeared to tourism as yet another channel for building income and manufacturer awareness. While the regular two-working day boat competition held in Portsoy delivers in an believed 20,000 readers, we want to attract website visitors from further afield, and observed ‘Beyond the Boat’ as the fantastic mentoring programme to assist with this eyesight.

“The programme was wonderfully balanced with both of those insightful content and a degree of mentoring covering the entire tourism strategy. The organisers are to be congratulated with the mindful option of supporting speakers who extra so much price to an by now excellent nicely-offered and shipped programme.’

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Launched in January this calendar year, the Outside of the Boat innovation programme is aimed at stimulating seafood initiatives and spreading possibility for organizations by diversifying into new and emerging sectors. The programme is provided to firms free of demand and it is hoped those having component will offer genuine-lifetime exemplars of enterprises embarking on a seafood tourism journey for the wider seafood neighborhood in Scotland.

The companies involved in the Beyond the Boat programme extend the duration and breadth of the place, from Tarbert to Dunbar and Plockton to Shetland with a variety of drinking water-based mostly, land-based and food stuff sale offerings. Seafood Scotland has set the programme of classes with each other based on responses from these companies on what would be the most handy facts for them to have to transfer forward with their company.

To uncover out far more about the programme and check out the webinar collection: there/btb/