June 27, 2022

Raft of significant road and supermarket listings secured

Food and drink PR photography, Scottish snack brand provide an early taste of Boxing Day

A Beautifully spiced crisp flavour is established to strike the shelves weeks prior to the festive period – bringing Scottish individuals an early taste of a leftovers common.  

“Boxing Day Curry” has been exposed by Mackie’s Crisps as its most current globe-1st flavour, bringing a a lot-loved Boxing Working day custom into packet type.

Set for a constrained first operate of 250,000 bags, the new 150g share baggage will be marketed from a range of suppliers throughout Scotland, to be declared in the coming months.

The new launch continues the brand’s custom of delivering “world-first” crisp flavours, following the footsteps of Lorne Sausage and Brown Sauce – and Haggis, Neeps and Tatties.

In addition, Mackie’s has proven a vary of festive flavours that return to shelves calendar year following calendar year, which include Pigs in Blankets and Turkey and Stuffing.

Food and drink PR photography, Scottish snack brand provide an early taste of Boxing Day

Shelley Reid, Brand Supervisor at Mackie’s Crisps, explained: “One of the finest factors about festive foodstuff has to be the leftovers. Our research displays that Scots – in unique – absolutely enjoy a curry employing turkey and the trimmings.

“It was then a case of capturing that flavour – and I imagine our workforce have nailed it – it’s hearty and herby and immediately conjures up the luxurious curries cooked up in the times right after Christmas.

“The concept for it arrived about mainly because we want to keep pushing ourselves to give buyers anything different while tying in recipes and flavours that are loved.

David Wishart, Head of Sales at Mackie’s Crisps, stated: “The Mackie’s model has turn into synonymous for featuring clients special and progressive treats throughout essential functions all over the calendar year from Burns Night time to Xmas. Our new Boxing Working day Curry crisps will keep on to create on this popularity and present prospects with a limited version pack to savour and love about the 12 weeks up to and which include Xmas.”

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Advancement of the flavour began in March past year. Right after a selection of tries to find its next festive flavour, with makes an attempt to make a array of evocative mixtures into the subsequent crisp hit, the staff had been blown away with the enhancement of the spiced curry crisps and felt compelled to incorporate it to the company’s portfolio of bold flavours.

Food and drink PR photography, Scottish snack brand provide an early taste of Boxing Day

Pursuing powerful demand, Mackie’s Crisps hopes to ensure all the stockists in the coming months with the new flavour hitting cabinets imminently.

Produced at the fourth-generation Taylor farm in Errol, Perthshire, Mackie’s Crisps has turn out to be the main Scottish crisp model with a dedication in direction of making higher top quality, delicious crisps and treats.

It was formed right after a joint venture amongst Taypack and Aberdeenshire-based mostly Mackie’s of Scotland, renowned for its ice product and chocolate.

James Taylor, Managing Director at Mackie’s at Taypack, runs the spouse and children-owned organization along with his father, Chairman George Taylor. It employs a team of 50 team – and lately grew to become the 3rd most effective-providing premium crisp model in Scotland pursuing growth that bucked broader current market drop.

For extra info on Mackie’s Crisps, please go to: https://www.mackiescrisps.co.united kingdom/